MAYBELLINE X MC
SOCIAL MEDIA CAMPAIGN + NY FASHION WEEK

Project

Develop overarching marketing strategies across all Maybelline social media platforms and digital advertising to build the brand’s presence, engagement and advocacy with consumers. In building these strategies, I was tasked to leverage brand DNA and assets from the client I represented, consumer trends, best practices and innovations from direct competitors or other industry leaders.

PRODUCTS
Fairy Master Highlighter
City Minis Eyeshadow Palette
Lash Sensational Mascara
Lemonade Craze Palette
Total Temptation Brow Definer
Total Temptation Mascara
Python Lip Kit (Snakebite)
Super Stay Matte Ink
Color Sensational Liner

My Role

TALENT AGENT
Demonstrated proven ability to strategize and build artist career growth and trajectory. Additionally, creating contacts/service rates, negotiating deals and nurturing Maybelline contacts for my future work for my client.

PRODUCTION MANAGER
I oversaw the planning, development and execution of content for Maybelline social media campaigns exclusive to my client’s photography and retouching.

Accomplishments

MASTER FAIRY SOCIAL MEDIA CAMPAIGN

Produced Master Fairy Highlighter Campaign
Projected Instagram engagement numbers for 3 images and with just 1 campaign image exceeded 57k likes
As a result of this campaign, I was able to negotiate the New York Fashion Week agreement

NEW YORK FASHION WEEK 2018

Verified client on Instagram (Before the process was made public)
Partnership/Named as Maybelline’s Official Photographer
Booked for 7 shows during NYFW Feb 2018